Fibrelink Communications Ltd (FCL) started sending bulk crop agronomy, phone based short text messages (SMS) in 2012. They teamed up with CABI and CIAT to initiate the electronic SMS extension program. The initiative interested the IAEA who contracted FCL to develop the open weather-based irrigation system for smallholder farmers in Africa. FCL has combined the previous agronomic messages with irrigation advisory to extend its list of offerings to the farmers. The vision is to cover more than 1 million farmers by the year 2019.